thaywood
Well-Known Member
- Joined
- November 29, 2010
- Messages
- 126
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- City, State
- West End, North Carolina
- Year, Model & Trim Level
- '94 4-Door XLT 4x4 Auto
Perhaps Ford isn't trying to 'compete' with the others. As I said before the Durango isn't even sold here. The Flex isn't an off-roader and and I don't believe the Edge has the Terrain Management System and doesn't have the same towing capacity . The Escape is a compact. The Explorer is still a very capable off road vehicle as the reviews have pointed out.
Ford, like all other automotive manufacturers, have to "compete" with each other in various vehicle classes. It's been going on since the car was invented. Otherwise, they creat low volume niche vehicles that suck money out of the company. Now that Ford is out of the midsize SUV game and heavily into the CUV sandbox, that leaves Dodge, Jeep, Nissan, and Toyota still producing real RWD SUV's. The more Ford takes itself out of the game, the more sales it will lose. And now that the Flexplorer is on the same platform as the Flex, Taurus, MKS, and various Volvo's, tech will invariably be shared between them. Thus the Flex (if it survives another model year) may get some of the drivetrain goodies from the Flexplorer, effectively putting it into competition with its own sibling. If Ford eliminates all it's SUV's in favor of FWD crossovers, they'll saturate the market and lose sales and money as their own products compete against each other.
The 4Runner and FJ have always been in a class of their own as far as I'm concerned.
That may be. But according to everyone else, including pretty much every automotive publication I've ever read as well as the EPA, they are midsize SUV's just like the outgoing Explorer. Therefore, they used to compete in the same market as the Explorer. But not anymore.
Watching some of those TV documentaries you very often see the 4Runner. Never recall seeing the old Explorer.
I've never seen any of the documentaries you speak of. But I don't watch that much TV.
Again, it is market driven research that dictated the change so let's 'stop beating a dead horse'.
Dodge, Jeep, Toyota, Nissan, etc. must be getting their "market research" information from different sources. I think Ford's beancounters dictated the change. Instead of spending the time and money necessary to update the current Explorer with a new chassis, body, interior, engine, and drivetrain to keep it competetive in the market it created, they decided to use an existing platform that was languishing on dealership lots (the Flex) and slap a familiar name on it so it would sell and they could recoup some of their losses. The Flex is on its way out. And for Ford to justify the cost of the platform, they need sales. The logical course of action was to use the platform and put a name on it that will be instantly recognizable as a high quality, well known product. That way, it will sell well, at least initially and the beancounters will be able to justify the cost of producing the platfrom when the Flex goes away. At least that's what I heard...
Accept it. Get over it and move on! As indicated in another post, the 2011 Explorer is listed as #8 in the top 10 vehicle ratings.
I've accepted it. I have no choice. It's a done deal. But that doesn't mean I have to like it. I'll ***** and moan and complain as much as I please. At least until the Flexplorer flops and Ford is forced to bring back the real Explorer again and I get to say "I told ya so!"...ahh...a man can dream